Writing for the Web or Blogging Part 2

Welcome to Purposeful Social Media class #3. Wow, we’ve come far.

Let’s review last week. How did writing your about page go?

Please email me a link to your blog jsloss@gmail.com

Today we will cover

1. Exploring WordPress CMS functionality
2. RSS and bringing content to us
3. Twitter with a purpose
4. Facebooking without Faceplanting
5. Writing for the web. (extra exploration)

1. Exploring WordPress CMS

• themes
• widgets
• tags / categories
• pages and posts
• comments and commenting

2. RSS and Content Curation

Set up a Google RSS reader
How to find blogs and bloggers worth following
Find 5 blogs and subscribe to them.

3. Twitter

Set up an account
Complete your profile completely.

• Picture
• bio
• link to your blog or business website (which is better?)
• pre populate your account with awesomeness
• please follow each other. how? #capsocmed

4. Facebook not Face Plant (note: we didn’t cover this in class. We will next class! )

• The three types of users (Profiles, groups and pages)
• Which one is right for you?
• Find a great facebook page, what elements does it have?
• challenges with visibility
• Facebook as a subscription

5. Writing for the web ( home exploration )

• Read: 50 Can’t Fail Blog Topics
• Read: Writing Good Content
• Read: 4 Pillars of Great Blogs
• Read: Magnetic Headlines